Lunch and Learn with ISU CEWT

January 2021 - Stop Marketing to Misfits

Misfit customers—those who do not align cleanly with the core product and services your company is built to deliver—cost you so much more than they are worth. Join us for a look at how and why companies attract boat-swamping, profit-leaching misfits and learn strategies to, well, not attract them.

Instructor: Michael Waite