Skip to Main Content
Idaho State University

Lunch and Learn with ISU CEWT


January 2021 - Stop Marketing to Misfits


Register Here
 
 

 

Misfit customers—those who do not align cleanly with the core product and services your company is built to deliver—cost you so much more than they are worth. Join us for a look at how and why companies attract boat-swamping, profit-leaching misfits and learn strategies to, well, not attract them.


Instructor: Michael Waite 

Location: Online using Zoom
Date and Time: January 20, 2020
Time: 12:00 - 1:00 p.m. MST
Cost: Free
Lunch and Learn