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Idaho State University

Lunch and Learn with ISU CEWT

January 2021 - Stop Marketing to Misfits

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Misfit customers—those who do not align cleanly with the core product and services your company is built to deliver—cost you so much more than they are worth. Join us for a look at how and why companies attract boat-swamping, profit-leaching misfits and learn strategies to, well, not attract them.

Instructor: Michael Waite 

Location: Online using Zoom
Date and Time: January 20, 2020
Time: 12:00 - 1:00 p.m. MST
Cost: Free
Lunch and Learn