Fundamental Web Site Development Strategies

Class focuses on the critical base strategies necessary for planning and assembling the content for a successful, results-producing website.  The first of the Web Savvy Series, this course presents the fundamentals of developing serious business websites, teaching high-performance web content strategies centered on critical factors like relevance, engagement, conversion, and search engine optimization.  Graphics and site navigation best practices will also be discussed.  Participants will develop a workable site plan from which to build an eCommerce website.