Develop a Powerful and Effective Business Website

Well-crafted business website is a marketing workhorse -- a tireless beast upon which all other company marketing efforts ride.  This workshop teaches the fundamentals of planning and developing such websites, including web content strategies centered on critical factors like relevance, engagement, conversion, and search engine optimization.  Serious students will complete a class with a knowledge of website development best practices and a specific, executable outline to build a powerfully-contented site.  Note:  not a web-coding class; but rather a website content development workshop with a liberal dose of marketing savvy.